CUSTOMER LIFE CYCLE The next three stages within the kinetic execution model all occur within the customer life cycle, a transitional process where strangers are turned into prospects, prospects into customers, and customers into disciples. The life cycle has seven steps: AWARENESS: Exposing your product to the target customer. Example: Your target customer sees your product’s ad in their Facebook newsfeed. EVALUATION: Providing your customer with enough information to make a decision—a website visit, a white paper, FAQs, an internet search. Example: Your target customer visits your website
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