UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship

by M.J. DeMarco

Your value challenge could be as simple as buying an old dresser down at the Goodwill, stripping it down, refinishing, and reselling it on Craigslist. Or you could write a short story and sell it on Amazon for ninety-nine cents. Whatever you do, the key is to create value for someone else AND do it by a new process (or skill) that you must learn on the fly. Again, like the spirited smiling, pay attention to how you feel the moment you accomplish the value challenge. You should feel good, maybe even a rush of excitement. This same feeling happens in entrepreneurship once your feedback loop transforms into a value loop. I call the experience “entrepreneurial heroine.”