An example of a unit strategy in an UNSCRIPTED business comes from an idea I posted in the idea depository. I suggested a heavy-duty crate rental company. I uncovered the idea (a rental system) during one of my moves after I borrowed a stack of boxes from my sister. The boxes made my move so much simpler, and the landfill was saved from enduring another hundred cardboard boxes. Afterward, I thought, “OMG, what a great idea,” and I posted specific details about its potential.
