Ask/Interview The Market Asking the market is as implied: Find a congregation of your target marketmind and expose them to your idea. For instance, Reddit has an immense variety of sub-forums, which cover virtually any topic or interest. Likewise, Facebook has incredible targeting options where marketminds can be nailed down into specific groups. Looking for females over thirty-five who have a garden? Facebook can do it: Place an ad; send them to a page; see what happens. If your idea pertains to a specific niche, say owners of exotic cars, find the related forum(s) for it and ask.