UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship

by M.J. DeMarco

PUSHING PROOF (HARD) Once the prototype or beta version is fully functional, seek a verdict. Will the marketmind pay for it? Your aim is hard proof which is a sale (or pre-order) and the receipt of moola. Hard proof is a market oscillation that says, “I like your stuff; here’s my money.” Every so often, I’ll get an email from a reader who experiences hard proof, and let me tell you, it’s like having billionaire parents on Christmas day. Once the motivation cycle closes its circuit, affirming your offer though a sealed value loop, it’s game over. Addiction. There’s no going back to time clocks, nine to fives, and dismal Sundays. But more importantly, hard proof sparks the endorphinous feedback loop, inspiring passion, self-worth, and an overall feeling of accomplishment. Above all, hard proof is your first goal worthy of celebration.