So whenever you receive your first positive echoes, jump for joy. And then save them. Use them in advertising, on your website, and in your promotional materials. If the raves come by private emails, ask permission to use them. If they’re on public websites, link to them, cite them, get them front and center so potential buyers read them and become actual buyers. If someone tweets positives about your wares, favorite it. Even more powerful, Twitter allows tweet embedding, where you can immortalize positive comments on your website. Dozens of such tweets are embedded at my website, and they
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