ENGINEERING VALUE SKEW To dominate markets and win sales, engineer a value skew. It starts by identifying the value array and its attributes. Here’s how: First, examine both your product and its industry with the goal to identify every value attribute, no matter how seemingly insignificant. Remember, you don’t know what’s important to your customer, so brainstorming every one is the best practice. The first attribute group is its primary attributes: your product itself, deconstructed down to its core components. Is there any one component or ingredient that you can improve?
