Once your product is exposed to your desired audience, onboarding or a sale is the next objective. Onboarding is the conversion of a stranger to a prospect, usually involving the capture of an email address, a registration, or acceptance of a free trial. Onboarding is sometimes referred to as a “sales funnel” or “lead channel.” Onboarding (and sales) results are solely dependent on the effectiveness of your offer. If your landing page conversion optimized? Does your copy promote benefits over features? Are the pictures sharp, or fuzzy? Have you demonstrated social proof?
