Once disciples start evangelizing for your products, it forces an expansion loop, which in turn forces growth, expands margins, and fudges mathematics. Recommendations, shares, and word of mouth fires the growth engine. Marketing becomes not a necessity, but an option. While I’m not suggesting a zero-marketing strategy, a productocracy survives one. Regardless of industry, propagating a productocracy is accomplished by reach expansion, channel expansion, and/or network expansion.
