Marketmind “Yes”: Victory Pushing proof’s third outcome is the desired: a sale! Congratulations. Light a cigar and toast the champagne, you’ve just proven the viability and value of your offer. Someone wants your product and is paying for it. You’ve just accomplished more than most entrepreneurs ever dream of. Once the celebration is over, get dirty, and again, act, assess, and adjust. Is your marketing message as effective as it can be? Based on the sales, what is your customer acquisition cost and how does it relate to your cost structure? Did it cost you fifty dollars in advertising to
...more
