Represented by “KE” in the UNSCRIPTED Entrepreneurial Framework, execution is where ideas go from napkin to reality. It’s the grind no one sees: Sourcing, manufacturing, learning how to code, enduring endless cold calls, or prepping for a trade show. It’s where life jolts out of balance, a daily slog where friends complain they haven’t seen you in weeks because you’re backlogged in orders, emails, and other urgent to-dos.
