The Echo: The Marketmind’s Voice Echoes are any feedback or measurable data that isn’t a conversion. Essentially, it is the voice of the marketmind. An echo could be a question from your “contact us” form. It could be general feedback, such as “interesting, but I’ll pass” or “lol” or “pretty cool.” It could be tweets, Facebook comments, or website usage data. Whatever the echo, it is your job to analyze it. For example, were potential customers emailing product questions? Was there confusion about what your website did? Why did someone write “lol”? Did most of your users leave from the pricing
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