When your product sucks and no one reorders, or most customers leave bad reviews, advertising is the only card you can play in the deck. And when the advertising stops, so do the sales, and so does the company. In this case, there is no fire, just the spark of marketing to push a substandard product into the hands of the deceived. Instead of selling actual value, push entrepreneurs are selling perceived value. At this point, you might think I hate advertising, sales, or marketing. Or that it’s unnecessary. It’s neither. In fact, sales, advertising, marketing, and copywriting are probably the
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