More on this book
Community
Kindle Notes & Highlights
thankless
While I’ve been entrepreneur most of my life, I’m no one special. You won’t read about me over at Tech Crunch or in some Silicon Valley newsletter. While I’ve been an Internet entrepreneur since the old “you’ve got mail” AOL days, I’ve never been funded by venture capitalists, I’ve never had a payroll with more than 5 people on it, and I’ve never studied computer science at school. Despite this, I’ve been able to create profitable businesses that create the type of UNSCRIPTED life I’ve described above.
If you don’t know, let me break it to you: Slavery still exists. Except today’s contemporary slavery is called the SCRIPT—an implied social contract whereas a gilded cage is exchanged for voluntary indebtedness and lifelong toil, a price sacrificed by a non-redeemable fifty-years of Monday through Friday, an
invisible servitude in which freedom is only promised by the arrival of life’s fading twilight. UNSCRIPTED is your blueprint into an awakening of abundance, freedom, and happiness; a keystone to unleashing a life few dream of.
How in the hell could a man enjoy being awakened at 6:30am by an alarm clock, leap out of bed, dress, force-feed, shit, piss, brush teeth
and hair, and fight traffic to get to a place where essentially you made lots of money for somebody else and were asked to be grateful for the opportunity to do so?
Like me, they’ve failed their diets, failed their purpose, and failed their dreams.
As a result, they’ve bribed their misery with more expensive boxes adorned with softer leather, shinier chrome, and fancier gadgets—boxes branded by prestigious insignia such as Lexus, Audi, and BMW.
I begin my day with a lie. “Good morning,”
However, what’s important are not the walls that frame your story but the sense that something is
wrong.
Other whispers echo as disbelief and skepticism: the bank paid seven cents in interest last year and, at the rate your 401(k) is growing, you’ll retire by the twenty-fourth century.
You’re living, but you aren’t alive. Your heart beats, but there is no pulse. Your mind is poisoned, but the toxicology is clean. Your soul has been stolen, but there are no thieves. Suspicion has swelled while the incongruity gnaws.
And guess what? The SCRIPT doesn’t want you thinking critically.
In school, failure is a bad thing. Marked by a bloody F and a parental beatdown, failure is admonished. Fail and you’re grounded! No TV, no iPad! Is it any shock that straight-A students make great employees while the C-students are the guys hiring them?
Ahh, “good feelings of participation”—God knows life is filled with those, right? Merely “participate” at work and you get fired. How’s that for good feelings? Oh, and the “urge to win” or “out compete” someone who doesn’t give a shit? Surely that has no use in real life, eh? I wish I was making this up.
The good folks over at Harley-Davidson say, “American by Birth, Rebel by Choice”—yes, the rebellious life is yours for sixty easy payments and mostly driven on the weekend, LOL. Never mind your 610 credit score, the $114 in your retirement account, or your crappy sales job at the cell phone store—you’re such the rebel!
Unfortunately, by the time we hit grade school, the SCRIPT’s corporate seeder has us believing happiness and social hierarchy are determined by brand consumption.
You see, the SCRIPT teaches our children that their popularity and “coolness” are driven by consumption: what they wear and what they drive.
Their job? To entice your fiscal future into the grip of hope-and-pray—three uncontrollable and
unpredictable markets: the job market, the stock market, and the housing market.
You see, when you participate in a SCRIPTED economy—paying a fortune for a college degree, financing a thirty-year mortgage, buying a bunch of crap you don’t need—you
The government knows consumption powers the SCRIPTED machine—whether it’s war, votes, $47,000 TSA iPad apps, or a huge industrial contract priced at 300 percent over market.
Meanwhile, genocide to the likes of Hitler 2.0 is occurring in the Middle East, but gosh golly, who can pay attention when Two Broke Girls is having their season finale?
as if Warren Buffett’s empire isn’t about entrepreneurship, but about logging onto eTrade and buying one hundred shares of General Electric.
The theater is empty, not because the movie sucks but because everyone else is busy—busy trading life away in exchange for little pieces of paper called money.
And ironically, while I piss my pants in fear for the next two hours, my business makes enough money to pay for the movie twentyfold.
In other words, the entire scheme is an artificial interval to institute order.
Consumerism’s job is to trick you into thinking utility is not enough. The off-brand jersey from Target won’t do—you need the Nike.
The SCRIPTED seeders are spending trillions brainwashing us that utility is for chumps;
But guess what? If there are no businesses and no entrepreneurs—society’s redheaded whipping boys—there will be no jobs.
Hyper-personality
personality is a person’s public image, a facade projected by fame or social media, a carefully crafted mirage that does not represent the real, humanized version of the individual.
By sharing only life’s highlights and cloaking the rest, we cast a pseudo reality.
If you’re using it as a measuring stick for peer comparison, fluffy white clouds will go dark, leaving you feeling unworthy and depressed.
We? Us? Since when did the New England Patriots put pizza-eating plumbers on the payroll for lounging in the recliner while watching a game?
If yin is the emotional side of the entertainment hyperreality, then yang is intellectual irrationality.
With SCRIPTED doctrine fully entrancing the populace, unquestioned and undoubted, your government enjoys lifetime benefits through your corporate self’s economic output in the form of labor and consumption.
Money truly is no longer backed by gold but backed by blood—you—
When you hear the phrase, “backed by the full faith and credit of the US Government,” what you’re really hearing is, “backed by United States citizens.”
The reality? Underneath the corporate veil, cranking the gears, aren’t monkeys,
robots, or artificial intelligence but people: managers, employees, corporate executives, and shareholders. And these people are capable of every sin imaginable. Corporations are evil and greedy? No, people are evil and greedy!
SELL YOUTHFUL TIME NOW; BUY ELDERLY TIME LATER In finance, “the time value of money” is as fundamental as salt and pepper are to cooking.
Do you think billionaires are pissing their time away on a blog, arguing with strangers on the other side of the country about how some fictional HBO character shouldn’t have been killed off?
It was at Sears where I learned that in order to make $500, I had to swap one hundred hours of my life, and swap them under the constant surveillance of Ed Guerro.
The things I wanted, specifically my amp, really didn’t cost money; they cost me fragments of my life. The price tag for my amplifier wasn’t $500; it was one hundred hourly life rations joyously spent with dickhead Ed. Suddenly, a few extra decibels of bass didn’t seem worth it.
When we project the same “time value of money” principle to time, we come to the same conclusion: Free time today is better than free time tomorrow. Youthful time
sold today (working five days a week) so you can buy elderly time later (retirement in your twilight) is a bad bet.
Think how ridiculous this is. You work Monday through Friday, or you spend five life rations just so you can earn two. Five for two. Would you accept this negative rate of return in the financial world? Hey, invest five life rations and I’ll give you two back...
This highlight has been truncated due to consecutive passage length restrictions.
Free time is the time you own, and it’s the only time that’s important. No one has a claim on it. You do what you want: sleep in, write, read, whatever warms your heart. Follow SCRIPTED protocol and you’re locked into a shitty deal where free time is automatically presumed to exist only on the weekends, at least until retirement at some godforsaken age a gazillion years later.
