UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship

by M.J. DeMarco

UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship is your pen to rewrite a future that’s already been written. Don’t wait for life’s twilight to dream about a time machine; it exists in this moment. Your younger self is here. Right now. And it’s excited for the opportunity—the opportunity to resurrect your dreams and change the history that awaits.

it’s about reclaiming life-and-liberty through the pursuit of entrepreneurship.

As I reflected on the scene, I knew I could never—and would never—be normal as prescribed by cultural routine. That day sealed my fate as an entrepreneur—either one who’d eventually succeed or one who would fail and die trying.

“inability of consciousness to distinguish reality from a simulation of reality, especially in technologically advanced postmodern societies.” Furthermore,

The mathematics are real; named days are not. In other words, the entire scheme is an artificial interval to institute order. Monday is an illusion. Sunday equals Thursday. The Earth is indifferent, with the exception of one creature: humans.

The fact is, a college degree is not a prerequisite to consumption. You buy what you want without regard to credentials.

college degree doesn’t produce jobs out of thin air. It entitles you to NOTHING. I repeat, NOTHING.

Simply put, people want what they want—and if you have what they want, they aren’t going to care about your college days.

Free time today is better than free time tomorrow.

Youthful time sold today (working five days a week) so you can buy elderly time later (retirement in your twilight) is a bad bet.

The truth is, UNSCRIPTED is about what you don’t have versus what you do have.

You see, to be free from the necessity of work

like releasing a caged bird and unleashing the world as your playground. This liberation opens you to experimentation. Spontaneity. Clarity

A true FTE shifts interest to commitment. It pummels excuses into submission. It’s unbalancing where nothing else matters and priorities shift: Xboxes are thrown in the attic; cable TV is canceled; and credit cards are paid. You see, most people are “interested” in entrepreneurship, financial freedom, and success—but most never commit. Why? It just doesn’t hurt bad enough.

Give a man an OK job that pays just enough to provide mediocre comfort and I’ll show you a man that will keep his job indefinitely. This is by design.

entrepreneurship and it doesn’t surprise me. Why? Because they haven’t experienced a shitty boss, a shitty job, or a shitty commute.

When you experience how much the system sucks firsthand, the desire appears. Warning people about a hot fire doesn’t work—they need to feel the burn for themselves.

I once tweeted that if you’re not willing to take a minimum-wage job, you’re not willing to be an entrepreneur. Entrepreneurs can go

real FTE burns bridges and forces change; a fake one does not.

To sell the dream is to awaken the dream—and once it’s alive, you become alive.

The UNSCRIPTED Entrepreneurial Framework. Let’s get to executing a change that changes results.

Behind the curtain, our brains are recycling impulsive and reflexive actions based on our preprogrammed 3(B)s.

The UNSCRIPTED understand that uncomfortable processes precede progress which causes the

Without it, progress can’t exist and the event never arrives. And whenever you try to circumvent that process,

Real, permanent change does NOT come from event idealism or from shortcuts. It comes from a daily, regimented process woven into the fabric of your life, automatic and nearly instinctual. EVENT-DRIVEN ENTREPRENEURSHIP: A FAILURE OF PROCESS

Kill the idea that excellence can be accomplished with mediocre effort. The real difficulty is accepting there is no shortcut.

EXACTLY what you want to feel and see yourself there. If you don’t identify where you want to go, the road to get there stays hidden.

The hardest part of the process-principle is repetition; greatness is a lot of small things done daily.

They start at the biggest domino and are powerless to budge it. If they only saw that it’s the little things that cause the big things.

simultaneously avoiding risks or challenges. She explains, “As a result [of the fixed praise] they enter a fixed mindset, they play it safe in the future and limit the growth of their talent.”

Bruce Tulgan, the author of Not Everyone Gets a Trophy (recommended read) mentions the deficiencies of

spotlight. I hate public speaking, interviews or whatever throws me on the public stage. I, by all definitions, am a hardcore introvert. And yet, despite my “hate” for these activities, I still do them. Why? Because I’m not very good at them. And to get better at them, I have to do them. And so it goes with a growth mindset.

The web is rife with inexpensive learning institutions (Ex: Udemy, Code Academy, Lynda, Stanford Online) where new skills don’t require cash; they require a growth mindset and a Kaizen commitment.

The Kaizen Principle is to endeavor to create tiny incremental improvements in your daily life with an aim for mastery over performance, while forsaking external comparisons, unless such comparisons inspire. The three key operands here are: 1) Tiny incremental improvements 2) mastery over performance and 3) external comparison.

Instead, praise the process-principle. Praise improvements, habits, growth, and efforts. Praise how far you’ve come, and one day, you’ll praise your results.

These aren’t life’s victors but victims of the consumer scam.

The more production value you thrust into society, the bigger your house, the faster your car, and the juicier your steak. In other words, stop looking to take and start looking to give.

So, imagine the lunacy of hunting something without knowing anything about your prey. It’s like hunting stags by stapling Bambi photos to the trees. Most people are broke and remain broke because the money scam has made them perpetual chasers of something that cannot be chased—it can only be attracted by offering perceived value.

Money is stored perceived value intangibly accounted,

In effect, your net worth scoreboards how much perceived value you’ve created, communicated, and sold beyond your consumption of it. Billionaires

However, flip the magnet and forget about money and focus on value—and the magnets attract.

UNSCRIPTED entrepreneurs we will serve selflessly to serve the selfish.

59 Seconds (recommended read) and the founder of the “luck

Within the UNSCRIPTED 3(B)s, our objective is to change your gumball machine’s contents.

First, change your universe. Play games with better odds and returns without accepting more risk.

Want to be lucky? Add variation, do something different, crank the spoke of the wheel!

become a millionaire—but years, sometimes months. An extraordinary life is won on offense; it is then preserved through defense.

Your reticular activating system and its confirmation biases (the psychological henchman that drives righteousness) will do the rest, delivering such evilness to your perceptual stage,

PODIUM POPPING: WHY SOMEONE ELSE’S PEN CAN’T WRITE YOUR STORY The “leaping syndrome” is coming. Years from now, thousands of people will mistakenly kill themselves “leaping for success.” How? Well, as the story goes, leapers jump from the roof of the city’s tallest building. Seconds later, thunk. And instead of success, they find death.

Wald argued that the damage clusters exhibited strength—not weakness—revealing exactly where the bombers could be hit and still survive the flight home. He added further that the most vulnerable areas of the plane were where there was no damage