UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship

by M.J. DeMarco

The apocalypse rule holds that the only catastrophic threat to your principal investment has to come from a global financial apocalypse.

if any of your investments, whether they be stocks or bonds, appreciates unrealized gains greater than or equal to three years in dividends in any three-month period, SELL and take the profits.

The ostrich rule states that you should avoid investments where the business no longer jives with either the cultural or economic climate.