UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship

by M.J. DeMarco

Validated beliefs unveil truth, and truth is the best basis for decision-making.

delusional beliefs cause erroneous actions.

Delusional beliefs also cause erroneous inactions. For example, if you believe “entrepreneurship is risky,” you’ll avoid starting a business.

Action-faking (as opposed to “action-taking”) is when you take solitary and/or uncommitted action that is NOT a part of a bigger process.

The important thing here is to isolate the macro-process that builds the habit. If your goal cannot be measured, use daily accounting. For example, if “get smarter” is a goal, the daily target could be to learn one new thing every day.

Kinetic execution is essentially “winging it” under the governance of act, assess, adjust. However, don’t confuse this with ill-preparedness.

Every day, I could wake up and compare myself to someone else—someone younger, better looking, wealthier, with a faster car, bigger house, this, that—but I don’t. Instead, I am grateful for what I have because I know persistent comparison rituals urging “more” is a one-way ticket to misery.