UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship

by M.J. DeMarco

The CONTROL Commandment is not about absolutism but about risk mitigation and probability. You can violate CONTROL, defy the odds, and still succeed.

Commandment of Entry states: As entry barriers to any business or start-up process weaken or become “easified,” so does the strength or the potential of the opportunity.

Entrepreneurship is about problem-solving, creating convenience, satisfying desires, and becoming valuable.

The magnitude of the problem solved is the magnitude of the money you can make.

Thomas Edison famously said, “Opportunity is missed by most people because it is dressed in overalls and looks like work.”

The value skew is the force behind the pull of a productocracy

Whenever a company grows exponentially, look no further than the value array and its attributes. How many of them have been skewed favorably? Exponential growth goes beyond just a cheap price; it occurs when multiple attributes have been skewed.

When a business goes from zero to billions in just a few years, you’re witnessing a productocracy powered by a value skew, which goes beyond a good price. Multiple attributes get primped and groomed.

Operating in a commoditized climate is a race to the bottom as margins deteriorate with each player deciding, “How small of a profit am I willing to accept to survive?”

If there is value to skew, there is always room.

Opportunities hold no prejudices. Solved problems and filled needs don’t care if you love an industry or use the product. Women can sell products for men and vice-versa.

Improvement is where most new business opportunities reside.

The best opportunities rarely come from joining the crowd, but serving it.

Getting a job and being responsible is never failure. When you identify as an entrepreneur, a job is simply a means to an end, a part of your unfolding story.

Remember, using compound interest as a wealth creator is a SCRIPTED tenet. The entire plan is theoretical because it dismisses life expectancy, economics, and market returns.

Your objective in creating legacy value through a business system is an immediate payment of MONEY, but an eventual payment of FREE TIME.

An UNSCRIPTED lifestyle should be challenged regularly. Whenever life gets routine or mundane, it potentially signals it’s time for a new pursuit.

Entrepreneurship is neither a science nor an art. It is a practice. ~ Peter Drucker, Author

Perfection is not obtainable, but if we chase perfection we can catch excellence. ~ Vince Lombardi, Coach