Consumerism’s job is to trick you into thinking utility is not enough. The off-brand jersey from Target won’t do—you need the Nike. Instead of safely driving from point A to point B in a Honda, you need the Infiniti adorned in triple-stitched leather. The SCRIPTED seeders are spending trillions brainwashing us that utility is for chumps; we must also cast a shadowy statement. Just because you bought the most expensive basketball shorts at the pro shop doesn’t mean you can dunk like LeBron. Consumer proxy doesn’t change reality.
