If the SCRIPT was a jail cell, consumerism and the debt it creates are its bars of incarceration. That house with the thirty-year mortgage, that car with the seven-year loan, that boat, and that degree—all backbreaking expenses that can paralyze your existence. Consumerism, materialism, or “stuff” is the ubiquitous hyperreality that dominates the world’s economic engine, and it will dominate yours if you cannot pierce its shadow. Megacorporations spend trillions annually to create consumer hyperrealities—or in marketing speak, “brands”—all designed to communicate a fabricated perception. BRAND
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