UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship

by M.J. DeMarco

Find where your audience congregates, and then query the channel.

Don’t misinterpret scale to be gargantuan numbers requiring a gargantuan payroll. Before impacting millions, you must impact hundreds.

Like college, you didn’t take calculus until you passed trigonometry, which was after algebra. You can’t make millions if you don’t learn how to make hundreds.

The problem with penning execution is no one knows what execution IS until you’re deep in the trenches. And once you’re there, the real game begins.

You will never be ready. Everyone faces the same challenge: you, me, and even the seasoned venture-capitalist with a million lapdog followers. You don’t know what you need to know until you know.

you simply won’t know what’s needed until you need it.

In the end, we confuse preparation and busywork for execution, when the real mettle comes from entering the forest and experiencing firsthand what the game demands. Identify the problem or the challenge and then act.

kinetic execution is meaningful action before answers, a method of situational and incremental problem-solving graduated to resolve a larger problem, which culminates into your business solution. If you’re starting a business, kinetic execution is the quickest and least expensive path to your first customer.