UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship

by M.J. DeMarco

a productocracy pulls money to the value creators, businesses who grow organically through peer recommendations and repeat customers, compelled by a distinguished product/service not readily offered elsewhere.

The short-and-sweet definition? Your product contagiously sells itself.

the pull in the push-pull polarity is a productocracy where products or services have gravity. Customers come to you.

Any illegal profession is implicitly a productocracy because of either a skewed value equation or an economic imbalance.

In a product-centered organization, advertising doesn’t float the boat; it steams the boat.

within your sphere of influence, or diversified from influence.