UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship

by M.J. DeMarco

money is just a transaction mediator where agreed perceived value is stored.

Most people are broke and remain broke because the money scam has made them perpetual chasers of something that cannot be chased—it can only be attracted by offering perceived value.

Lost in the money hunt is money’s true nature.

Stop hunting money and start hunting value. Money is not prey. Instead, erase “money” from your vocabulary. Vow to never utter the word again. As a producer, start thinking of “money” as value-vouchers—a store of perceived value produced, communicated, and delivered to the world.

Money’s hot pursuit actually repels money. However, flip the magnet and forget about money and focus on value—and the magnets attract.

Expecting money while spitting on value creation is like expecting jobs while spitting on business owners.

A life is not important except the impact it has on other lives.

The villain narrative is the belief that rich people (or corporations) are, by default, selfish, greedy, or untrustworthy.

perceived value makes money.

For the UNSCRIPTED, perceived value and actual value match.

Everything great in society has happened because money moved massively due to massive value creation and delivery—and yes, this created rich people.

Money doesn’t escape your wallet because there’s a gun to your head (unless it’s the gun of the government); you buy because you perceive value, enough of it that it compels you to say, “Yes, here’s my cash; give me what you have.”

Every single thing in your life was once invented and created by someone, or by someone executing on a corporate initiative.

Everywhere I go, I’m thankful these artists, inventors, and entrepreneurs have enriched my life with ease, comfort, security, personal growth, and even entertainment. Every one of them deserves to be rich.

the fiduciary principle—a resolution that as UNSCRIPTED entrepreneurs we will serve selflessly to serve the selfish.

we’re too preoccupied with what WE want; we can’t see what OTHERS want.

Whenever our selfish blockheadedness is cast aside (even temporarily) and we focus on the selfishness of others, we become fiduciaries, and suddenly the value of long spoons is evident.

As a fiduciary, resolve to be a societal asset, advancing its ease and enjoyment.

A fiduciary mindset is selfless, where an external exploration of needs and problems becomes clear.

Great value precedes great wealth. If you want to make millions, impact millions.

Become a worthwhile fiduciary to your fellow man and you will stop being worthless.

I got lucky when I chose, then acted. And then continued to act.

What if you had TEN chances to correctly call one-coin flip to win the ten million? Would you keep flipping? Or stop and reason, “Eh, I’m just not lucky.” You see, moving probability is about trying. Hitting heads on one-coin flip is 50 percent, but ten flips moves the probability to 99.4 percent.

Keep freaking flipping!

“Luck—bad or good—is just what you call the results of a human being consciously interacting with chance,

First, change your universe.

Brother B doesn’t have a television.

The second behavioral modification is action so probabilities are altered.

The next three behavioral modifications are suggestions from Richard Wiseman, the experimental psychologist on luck.

These three traits are intuition, routine, and positivity.

People who trust their gut and instincts are luckier than those who ignore them.

Want to be lucky? Add variation, do something different, crank the spoke of the wheel!

When tough times knock, spin it positive and imagine how it could have been worse.

You choose the interpretation of your life events and then you choose how to act on that interpretation.

The frugality scam is like chopping off your head and bragging you’ll never suffer migraines again.

Of course, the frugality scam’s problem is not frugality itself.

If you don’t have a sizable income, it doesn’t matter how cheap you are!

Get rich quick might indeed exist, but don’t mistake that for get rich easy.

Years of disciplined, focused work channeled into the right business system can make it happen.

An extraordinary life is won on offense; it is then preserved through defense.

In the race to win your freedom, an offensive stallion wins—not a defensive mule.

The main purpose of the stock market is to make fools of as many men as possible.

Nonetheless, I do agree that compound interest is a powerful concept.

I didn’t save shit when I was eighteen.

The truth is, most people don’t start saving until their thirties.

The point is no one fucking knows.

Compound inflation is as powerful as compound interest.

Instead of believing the narrative, start questioning WHO wants you to believe the narrative. Consider the source.

Exposing these obstructions (and their misinformation) starts with being less human and more Vulcan—a conscious shift from the emotional to the logical. Move from hearing your brain to watching it, as if it were a detached entity unto itself.

Change must precede change.