UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship

by M.J. DeMarco

SCRIPT—an implied social contract whereas a gilded cage is exchanged for voluntary indebtedness and lifelong toil, a price sacrificed by a non-redeemable fifty-years of Monday through Friday, an invisible servitude in which freedom is only promised by the arrival of life’s fading twilight.

Herds are organized for economic purposes: slaughter, shearing, milking. Herd with the crowd and you will get predictable results designed for the crowd.

Here is the SCRIPTED OS decoded:

M.O.D.E.L. CITIZENSHIP: You unwillingly become a SCRIPTED servant who is (M)ediocre, (O)bedient, (D)ependent, (E)ntertained, and (L)ifeless and who then becomes a seeder, a compromised party propagating the SCRIPTED OS.

So what does your RAS have to do with the SCRIPT?

people post what they want to be, not what they actually are.

(((((( DDDDDDDDDDDD )))))) Hear that? Those are the Ds coming your way: Dread. Dissatisfaction. Depression. Disquiet. Discontent. Disillusionment. All predictable consequences for either door, the disharmonious emotional whispers onward to your final destination: M.O.D.E.L. Citizenship.

As the SCRIPT’s newest manufactured M.O.D.E.L. Citizen, life is:

(M)EDIOCRE: Life has regressed into an unremarkable yet comfortable ordinariness, where thriving is not an objective, but surviving. (O)BEDIENT: Free-thinking is dead; you follow popular opinion and trust your government and the news organizations fanning the flames of your biases. (D)EPENDENT: You’re a debt serf owned by an army of corporations: product and service producers, Wall Street, government—or worse, you are owned by time. (E)NTERTAINED: Your entertained and humored mind distracts the heart to the point where your soul is no longer heard. (L)IFELESS: Dead at twenty-five but not buried until seventy-five. Goals, nonexistent. Optimism, scant. Dreams, murdered.

PART THREE THE ALTERNATIVE… LIVING UNSCRIPTED

You can avoid reality, but you cannot avoid the consequences of avoiding reality. ~ Ayn Rand, Author

Yes, mediocrity’s vast cemetery of dead dreams loves company. And so do media companies, casinos, and state lottery coffers. What these fools can’t see is that pursuing the dream is the dream itself. It’s the process. The failures, trials, and tribulations. It’s the self-growth, the self-awareness, and the self-discovery that occur during a dream pursuit. To sell the dream is to awaken the dream—and once it’s alive, you become alive.

Representing the bulk of the book, the objective is to give you the entrepreneurial blueprint for executing an UNSCRIPTED life, detailing both internal (mental) and external (actions) processes.

Defined by mathematics, the framework looks like this: The UNSCRIPTED Framework = [ 3(B) ∩ (MP ∩ FE ∩ KE) ∩ 4(D) ] / FTE

The first subprocess is your micro-process. Your micro-processes are your thought patterns—your beliefs, biases, and your ability to self-reflect.

subprocess is a macro-process. Macro-processes are repeated and modified actions. The words “repeated” and “modified” are critical to results, changing the action from an event (a solitary action changing nothing) to a process (an action chain that changes everything).

They are: BELIEFS: What you think is true that necessarily isn’t. BIASES: Your mental shortcuts and default assumptions, either reaffirming or protecting your beliefs. BULLSHIT: Your internalized narrative about why things are, or simply, the bullshit you sell yourself.

As you can see, delusional beliefs cause erroneous actions. But their consequences don’t end there. Delusional beliefs also cause erroneous inactions.

WHY do people think trading time for money is the only way to make money?

Here are nine steps to help you moving toward the process side of the event/process dichotomy: Intelligent Awareness Modify Expectations/Realign Difficulty Identify and Visualize the Change Target Apply Mathematics to the Goal Segment Goal into Its Daily Action Identify Threats to the Target Identify the Right Battlefield Attack Bad Habits with Inconvenience/Pain Act until Echo

For example, the best event/process model is our health because it reflects process preceding progression or regression. That beach babe with the guns of steel and flat stomach?

Health can’t be shortcutted—bought, stolen, cheated, bribed, operated on—and it can’t be injected. It must be earned. Indeed, we are walking advertisements for the event/process dichotomy.

words, you can’t lose weight because you can’t find the shortcut to lose weight.

A fixed mindset is the belief that talent alone causes success and that your basic qualities of intelligence, athleticism, and even rhythm are fixed traits that cannot be changed or improved.

The world is already yours, but only if you’re willing to go get it.

The Kaizen Principle is to endeavor to create tiny incremental improvements in your daily life with an aim for mastery over performance, while forsaking external comparisons, unless such comparisons inspire. The three key operands here are: 1) Tiny incremental improvements 2) mastery over performance and 3) external comparison. First, the only concerning metric is YOU. Have you done something today, no matter how small, to improve whatever needs improving? Are you moving the needle or action-faking? You are your only competition, and the process-principle will drive that change. Second, aim for mastery over performance: be the best at something YOU can be. It is 100 percent YOU-oriented and not centered on performance or competitive rankings. Mastery doesn’t care about how you are judged by others. It’s only about “getting better” (you) over “being better” (others). And third, refrain from comparing yourself to others, especially rock stars in your field. If you’re aiming to improve your fitness and finished your first month of training, it’s probably not a good idea to compare your bikini body to some Instagram fitness model with three million followers. Comparison is the path to perpetual misery.

Debt, spending more than you earn, is consumption exceeding production. It

If you want to live well, produce well.

Good one

a consumer-to-producer shift means behaving like one. That means: You lead the herd, not follow it. You pave new paths, not harden the already well-worn ones. You create and sell franchises, not buy them. You receive rents or royalties, not pay them. You lend, not borrow. You create and sell a brand; you’re not buying the brand. You hire employees, not seek to be hired as one. You sell products on late-night infomercials; you’re not buying them. You sell on Black Friday, not buying on Black Friday.

Money’s velocity is only predicated on perceived value, not actual value.

Money doesn’t have a brain but its possessors do.

POLARIZER: THE VALUE-VOUCHER PRINCIPLE Stop hunting money and start hunting value. Money is not prey. Instead, erase “money” from your vocabulary. Vow to never utter the word again. As a producer, start thinking of “money” as value-vouchers—a store of perceived value produced, communicated, and delivered to the world.

And acquiring those ten million value-vouchers requires facing money’s true nature. Be valuable. Wanted. Demanded.

Value (product/service creation) Perceived value communicated to another party (marketing and messaging) A mutual agreement, an equilibrium with that party (closing) Actual value delivered (execution)

In one corner, there’s an authentic you—striving for success and happiness. In the other corner is your impetuous brain—an emotional, obstinate machine that hates change and loves SCRIPTED protagonists: predictability, shortcuts, and security.

As you pursue UNSCRIPTED using (TUNEF), there are seven primary brain battles you’ll face. They are: Change Adversity Righteousness Antithetical Apathy Semmelwashing Podium Popping Survivor Spotlighting Momentum Paralysis CHANGE ADVERSITY: WHY REFUSING CHANGE IS REFUSING EXCELLENCE

Askhole. That’s the name for someone who asks for advice and doesn’t take it.

your reward is not the pursuit of happiness, but happiness in your pursuits.

Everyone else that follows the same advice and has failed at it, is failing, or will fail. A lottery has millions of invisible losers, and yet, one winner rises to the podium and is photographed