But designers and other creative professionals today spend too much of their time doing mind-numbingly dull things. As former Autodesk CEO Carl Bass explained to us, Using [computer-aided design] tools, it’s like eleventh-grade geometry. You’re sitting there, you draw a line, you find the midpoint, you do this, you draw another thing, you extrude it, you put a fillet¶ on it. What’s interesting about it is, you do it prematurely to actually knowing whether your thing solves the problem. You can work on all these details for weeks and only then find out that the mechanism you’re building is
...more
