Thomas Hefke

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something. The chances of finding a good fit increase with the number of people who see the request, which explains why platforms for task matching have become so popular. These include 99designs and Behance for graphic design and other creative work, Upwork for information technology and customer service tasks, Care.com for personal services, and TaskRabbit for a wide variety of odd jobs, like officiating at a wedding, delivering ice cream cake to someone’s grandfather, or waiting in line at the Apple Store ahead of a new iPhone release.
Machine, Platform, Crowd: Harnessing Our Digital Future
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