essentially got project submissions and recruited people to look at them: project comes in, internal person does it, we go find somebody else external [and compare the two]. “Oh, wow, they look pretty similar.” Do that a few times. “Oh my gosh, you know what? There’s talented people all over the place. We don’t have to hire them here in Mountain View. They can actually provide just as meaningful feedback, if not better.” Then we started thinking, “What do we have to pay for this stuff?” We started experimenting with different amounts of pay. “Wow, we could do it for 30%.” He manually tested
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