In this case, I wanted them to understand the paramount importance of the “three Rs”—Routines, Rituals, and Rhythm—in their cat’s life; the three Rs are based on the hunter’s lifestyle of their ancestors. The Raw Cat, as we’ve established, needed to accomplish very specific tasks every single day in order to feel Mojo-fied. The hook that I came up with—that mnemonic sticky note—was Hunt, Catch, Kill, Eat, Groom, Sleep (HCKEGS).
