In Rocky III, Rocky’s rematch with Clubber Lang is a classic fight scene. Rocky takes it on the chin over and over and over, but he does it intentionally, mockingly. “You ain’t so bad,” he says, taunting Lang. “C’mon. You ain’t so bad. You ain’t so bad.” His confused manager, Apollo Creed, calls it crazy: “He’s getting killed!” Rocky’s brother-in-law, Paulie, calls it strategy. “He’s not getting killed, he’s getting mad.”11
