This is central to how Trump built his brand and amassed his wealth—by selling the promise that “you too could be Donald Trump”—at a time when life was becoming so much more precarious if you weren’t in the richest one percent. He then turned around and used that very same pitch to voters—that he would make America a country of winners again—exploiting those deep economic anxieties and using all the reality-simulation skills that he had picked up from years at the helm of a top-rated TV show. After decades of hawking how-to-get-rich manuals, Donald Trump understands exactly how little needs to
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