What’s extraordinary about Donald Trump’s presidency is that now we are all inside the Trump branded world, whether we want to be or not. We have all become extras in his for-profit reality TV show, which has expanded to swallow the most powerful government in the world. Is there any escape? The essential immorality of Trump’s brand does present unique barriers to holding this administration accountable. And yet there is hope. In fact, Trump’s animating life force—the quest for money—may actually make him more vulnerable than any president before.
