The main source of revenue for the Trump Organization is selling and renting office and condo units and leasing Trump’s name to real estate companies around the world. Trump was clearly betting that being president would drive up the price. But what if he is proven wrong? What if he starts losing commercial renters because they are coming under pressure for their association with his brand (several boycott campaigns like this are already under way)? And what if developers come under so much public pressure that they decide having Trump’s name on their façade is actually costing them revenue?
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