Since Trump’s personal brand is being “the boss” who does what he wants, one way to mess with it is to make him look like a puppet. It doesn’t really matter who is yanking the strings. Once they’re exposed, Trump’s carefully nurtured image begins to slip. And this tactic clearly works: Trump was driven so mad by the persistent jokes about #PresidentBannon that he took to Twitter to proclaim himself the supreme decider, and the status of his once all-powerful chief strategist seemed to rapidly decline.
