to understand Trump you really have to understand the world that made him what he is, and that, to a very large extent, is the world of branding. He reflects all the worst trends I wrote about in No Logo, from shrugging off responsibility for the workers who make your products via a web of often abusive contractors to the insatiable colonial need to mark every available space with your name. Which is why I decided to delve back into that glossy world to see what it could tell us about how Donald Trump rose to the world’s most powerful job, and maybe even what it was saying about the state of
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