Trump first started selling the notion that he held the ticket to joining the top one percent of income earners at the precise moment when many of the ladders that provided social mobility between classes—like free quality public education—were being kicked away, and just as the social safety net was being shredded. All of this meant that the drive to magically strike it rich, to win big, to make it to that safe economic stratum, became increasingly frantic. Trump, who was born wealthy, expertly profited off that desperation across many platforms, but most infamously through Trump University.
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