Except this is exactly the wrong conclusion to draw from the 2016 elections. Clinton’s failure was not one of messaging but of track record. Specifically, it was the stupid economics of neoliberalism, fully embraced by her, her husband, and her party’s establishment, that left Clinton without a credible offer to make to those white workers who had voted for Obama (twice) and decided, this time, to vote Trump. True, Trump’s plans weren’t credible, but at least they were different.
