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Desirable mates are always in short supply. Glamorous, interesting, attractive, socially skilled people are heavily courted and rapidly removed from the mating pool. Those who succeed in attracting the 9’s and 10’s tend to hold on to them, escalating the effort they allocate to mate guarding.7 Transitions between relationships are brief for the beautiful. In modern monogamous societies, for those left on the sidelines of the mating dance, mate shortages get more severe with each passing year.
The Evolution of Desire: Strategies of Human Mating
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