Peter Keller

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The common worldview, shared by most humans, is that there is one objective reality, and we humans can understand that reality through a rigorous application of facts and reason. This view of the world imagines that some people have already achieved a fact-based type of enlightenment that is compatible with science and logic, and they are trying to help the rest of us see the world the “right” way. As far as I can tell, most people share that interpretation of the world. The only wrinkle with that worldview is that we all think we are the enlightened ones. And we assume the people who disagree ...more
Peter Keller
Key point- most people think they view the world through a logjical filter. Confirmation bias supports their own view to themselves
Win Bigly: Persuasion in a World Where Facts Don't Matter
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