Peter Keller

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Candidate Trump matched the emotional state of his base, and matched their priorities too.
Peter Keller
Candidate Trump matched the emotional states of his base and their priorities also and then made big claims to both anchor his opposition to wild and out rages sides of his argument and also to establish himself outside of the crowded middle as the one candidate who truly cared about various issues that mattered to his base
Win Bigly: Persuasion in a World Where Facts Don't Matter
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