A GRAB BAG OF TRUMP’S QUICKEST AND EASIEST PERSUASION TOOLS
A grab bag of Trump’s quickest and easiest persuasion tools
Social proof “many people are saying”
Ask for the sale / ask directly for what you want (“believe me”)
Repetition (“it’s true, it’s true”)
Simplicity
Simpler looks right
Memorable (quote machine, very meme-able)
Strategic ambiguity
