Peter Keller

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The Hitler analogy was effective not because analogies are logical or persuasive but because any association of two things is persuasive. If you compare any two things long enough, their qualities start to merge in our irrational minds. The illusion created by analogies is that if two situations have anything in common, perhaps they have lots in common.
Win Bigly: Persuasion in a World Where Facts Don't Matter
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