Peter Keller

62%
Flag icon
if you are playing the odds, always look for situations that give you two ways to win and almost no way to lose. I sometimes describe this situation in a more generic sense as having a system instead of a goal. A goal is, by definition, one way to win and infinite ways to lose. A good system gives you lots of ways to win and far fewer ways to fail.
Peter Keller
Two ways to win and no way to lose
Win Bigly: Persuasion in a World Where Facts Don't Matter
Rate this book
Clear rating