One of the easiest forms of persuasion involves associating one image or idea with another in a way that makes some of the goodness (or badness) of one rub off on the other. That’s the idea behind celebrity endorsements, labeling political opponents Nazis, and marketing in general. But you already knew that. What you might not know is that each of us is “marketing” all the time. If you want to be liked and respected, you have to watch your accidental associations.
