Peter Keller

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Here’s a checklist you can use to see how well you set the table for your own future persuasion.
Peter Keller
Credibility shortcuts Dress for the part Improve your physical appearance through diet, exercise, hair care, etc. Broadcast your credentials in a way that appears natural and non braggy Brand yourself as a winner Meet in the most impressive space that you can control Set expectations ahead of time If people expect you to ask for the moon, they will be delighted when you agree to accept less Pre-suade with thoughts and images that will bias people toward a frame of mind that is compatible with your upcoming persuasion Bring high energy
Win Bigly: Persuasion in a World Where Facts Don't Matter
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