Peter Keller

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The move involves taking an argument up to a level where you can say something that is absolutely true while changing the context at the same time. Once the move has been executed, the other participants will fear appearing small-minded if they drag the argument back to the detail level. It’s an instant game changer.
Peter Keller
“High-Ground Maneuver.”
Win Bigly: Persuasion in a World Where Facts Don't Matter
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