Peter Keller

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I use uncommon words and ideas and see if they enter the public conversation. If I see my unique wording or uncommon framing suddenly leap into widespread use, that means I probably made a dent in the universe.
Peter Keller
If you use uncommon words or devices, you can see if those pop up again later in others’ work
Win Bigly: Persuasion in a World Where Facts Don't Matter
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