People are more persuaded by contrast than by facts or reason. Choose your contrasts wisely. Mike Pence might someday have the same contrast problem. If Trump has a successful presidency, Pence has a good chance of being the next Republican candidate for president. That means Pence would need to choose for his running mate a more boring version of himself. And that future VP candidate would be two levels of charisma away from Trump. That’s too much of a gap. Had I known Mike Pence was a potential VP pick, I think I would have ranked him in
