Ed Kless

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where others saw Trump pushing outrageously impractical and even immoral policies, I saw him using standard negotiating tactics and hyperbole to make it easier to find the middle ground later. And he did. Like Trump, I grew up in New York State. That helped me understand his communication style. The provocative things Trump said during the campaign shocked much of the country. But to New Yorkers such as me, talking in a way that sounds unnecessarily provocative—as Trump often did during the campaign—is what New Yorkers call “talking.” My claim is that it is easier for a New Yorker to ...more
Win Bigly: Persuasion in a World Where Facts Don't Matter
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