Ed Kless

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PERSUASION TIP 30 “Strategic ambiguity” refers to a deliberate choice of words that allows people to read into your message whatever they want to hear. Or to put it another way, the message intentionally leaves out any part that would be objectionable to anyone. People fill in the gaps with their imagination, and their imagination can be more persuasive than anything you say.
Win Bigly: Persuasion in a World Where Facts Don't Matter
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