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The public was about to transition from believing—with total certainty—“the clown can’t win” to “Hello, President Trump.” And in order to make that transition, they would have to rewrite every movie playing in their heads. To put it in simple terms, the only way Trump could win was if everything his critics understood about the true nature of reality was wrong.
Win Bigly: Persuasion in a World Where Facts Don't Matter
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